Custom One Homes came to us after seeing some of the luxury home and real estate sales tools we had created for other customers, desiring to create a magazine print ad campaign with a similarly elegant look and feel.
Magazines also provide a curated context, aligning a property with other luxury brands and offering the perfect environment for aspirational marketing. Many high-net-worth individuals continue to rely on print media for a more immersive, distraction-free experience, making it a targeted and strategic platform for luxury real estate.
For Custom One Homes, we focused on showcasing excellent photography of their properties, dark but color-infused tones to evoke a sense of class and mystery, and understated design and typography to let these elements shine. We developed a variety of print ad sizes to remain visually consistent, so that their placements in the same magazine imply strong brand strength and suggest an ongoing narrative of Custom One Homes’ dedication to quality and sophistication.
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