Sears Imported Autos asked us to create an attractive display board system that would be featured on their dealership floors to present to potential customers a list of their monthly vehicle sales offers. This board would feature a table with a host of different specs and information about their vehicles, making it easy for customers to comparatively shop and quickly find a vehicle they might be interested in, driving sales.
We took full advantage of the associated stature, elegance, and luxury of Mercedes-Benz brand assets to create something that was striking, approachable, and simplified. We focused on utilizing a light-on-dark theme to aid in reading but also to stand out from the sunlit showroom floor. To further enhance readability, we kept the tabling and typography crisp, hierarchical, and on-brand. For the holiday season, we prominently featured the storytelling components of the Mercedes-Benz Holiday Love Celebration campaign to further incentivize customer interest.
This display board visual system is now updated monthly, providing Sears Imported Autos an easy way to deliver information and garner interest among the vehicles and bustle of their showroom floor.
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